This collection delves into the idea of instant gratification and the loss of innocence through quick fixes.
The inspiration for the color and concept comes from the Chinese cigarette brand No. 555, the Robert Frost poem “Nothing Gold Can Stay.”
The No. 555 Collection features hand dyed cowhide in a deep, rich blue/purple hue called Violet Midnight, combined with metallic gold cowhide, drawing you into the story of how one might lose their innocence with manic thrills. Some styles include a spiral lacing system that wraps around the foot, providing security and a reminder that temporary fixes can easily take over.
Another detail found within the collection is a removable pocket with an elastic band. This detachable band is inspired by the way 1950’s greasers would roll up their sleeves to hold a pack of cigarettes. The detachable pocket is functional and can be used to accessorize your outfit in many different ways.